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IDEAL Group's Accessible Online Courses

1995-2010

15 Years

of

Excellence

Global Business Benefits of Designing Accessible Information and Communication Technology

IDEAL Group's Global Business Benefits of Accessibly-Designed ICT short-course is the only course of its type in the world. This course was designed over a period of two years with the support of a large team of international business experts.  A special thanks to Dr. Micheal R. Czinkota for guiding our development efforts.  On September 7, 2007 the U.S. Department of Commerce's released their "STAT-USA/Internet Companion to International Business" coauthored by Dr. Czinkota and Steve Jacobs, President, IDEAL Group, Inc. This publication includes portions of this course.

 

"the purpose of the STAT-USA/Internet Companion to International Business is to better support international marketing, and thereby our Nation's economic competitiveness, through training and education."

Dr. Keith Hall, Chief Economist of the United States

 

Steve Jacobs has been in the computer industry for 35 years. Jacobs is President of IDEAL Group, Inc. a 2002 spin-off from IDEAL at NCR Corporation (NYSE: NCR). Jacobs served as President of IDEAL at NCR until his retirement from NCR at the end of 2002. Previous to heading IDEAL Jacobs had responsibilities as NCR’s global IT accessibility program manager,  Jacobs also managed a wide-range of technical support, application development, technical education, hardware product management and commercial industry marketing groups. Previous to NCR’s spin-off from AT&T (NYSE: T) at the end of 1996, Jacobs served as Chairman of AT&T Project Freedom.  It was during this time that his engineering group pioneered the development and use of interactive video technology for sign-language communications over telephones. This technology is now referred to Video Relay Services (VRS). 

 

Dr. Micheal Czinkota served in the U.S. government during the Reagan and Bush Administrations as Deputy Assistant Secretary of Commerce. Dr. Czinkota teaches international business and trade in the Graduate School of Business at Georgetown University, where he also serves as the chairman of the National Center for Export-Import Studies. Fluent in Spanish and German, he has held professorial appointments in Asia, Australia, Europe, and the Americas. He is the most published and read authors of international marketing and business college text books in the world. There are 128 college text books to Dr. Czinkota's credit. In addition, 500 of his articles are listed in Google Scholar.

 

 

Course Content:

  1. Definition of ICT

  2. Definition of Accessibly Designed ICT

  3. Supply-Push Market Forces

  4. Market Forces

  5. Corporate Accessibility Websites

  6. The Development Process

  7. Government Standards as a Catalyst

  8. Consumer Behavior

  9. Technology Trends

  10. Marketing Trends

  11. Low-Bandwidth Infrastructures

  12. Telephone-Based IVR Services

  13. Transcoding HTML Content

  14. High-Density Populations

  15. Aging Populations

  16. Impact of Aging on Vision

  17. People with Disabilities

  18. Users of ESL

  19. Language Translation

  20. Simplified English Content

  21. Languages Used by 500K+ Consumers

  22. People who Never Learned to Read

  23. Different Learning Styles

  24. Different Levels of Experience

  25. Legislation

  26. Standards

  27. Population Density

  28. Demonstrations

Copyright © 2002-2010 IDEAL Group, Inc. All rights reserved.

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